Behind every purchase is a feeling.
I help you create that feeling in your collection, your choice and your team’s manners, so that the buyer remembers and comes back.
“Aveli is indeed a remarkable figure in Estonia’s jewelry industry, known for her positive vibes, hardworking mentality, and strategic approach to business.”
“Her ability to generate innovative ideas and empower others to reach their full potential is incredibly inspiring.”
“Aveli is a radiant and genuine personality whose charisma lights up the room and inspires others to step into their best.”
Each service is named for what you get. All of them start from the same skill: seeing what the buyer feels before they can put it into words.
Jewellery is my core work. I know this market from the brand’s, the buyer’s and the store’s side.
I represent international jewellery brands in Estonia and the Baltics. And the other way round: I take Estonian and Baltic brands to the international market, to trade fairs and in front of buyers. I know from both the brand’s and the store’s side what it takes for the partnership to work.
Before production you know which pieces will sell and why. I review your collection with the same eye I used for 11 years deciding what Estonia’s largest jewellery chain would sell.
Brand audit, audience, messaging, relaunch and sales channels. For an emerging designer, the path from idea to first sale.
Stone, cut, story and price start speaking one language. The buyer doesn’t see just a product but a feeling they want for themselves.
Assortment and visual audit, luxury sales training and the client journey in store. I have been part of more than 35 store openings and remodels in Estonia and abroad.
The story, programme and preparation for your fair presence. Experience from Vicenzaoro, Inhorgenta and the Hong Kong Jewellery & Gem Fair.
“A piece of jewellery doesn’t have to be the most fashionable, but the most your own. Style begins with how you feel, not with the price tag.”Aveli Kippari
I help you choose or commission a piece that is truly yours. With a significant diamond I assess the stone with a GIA-trained eye, so you know what you are buying. A piece can also be a considered investment and an heirloom that carries your family’s story.
A curated accessories collection: scarves and details that finish an outfit and change how you feel and how you are seen.
For companies, sales teams, schools and conferences.
Good manners that work in today’s business life: in meetings, at the table, at events and in writing. Trainings are held at Stiili Duo with Kaie Kaas-Ojaver.
For sales teams: how a luxury client buys, how to welcome them and how to sell through feeling. I have trained sales staff in Estonia and Latvia.
Keynotes at conferences and events: feeling as strategy, the jewellery world through a buyer’s eyes and modern etiquette.
Workshops and mentoring for design schools, incubators and brand teams. I have been a guest lecturer at the Estonian Academy of Arts.
Radiance doesn’t happen by chance. It happens when a person believes in themselves
Aveli Kippari
Her path began in the countryside and led to the stage of jewellery fairs.
For more than 20 years she has worked in jewellery and luxury goods. She founded the jewellery wholesale company Stele OÜ and brought foreign manufacturers to the Estonian market, launched e-commerce as sales manager at Juveel OÜ and spent 11 years as Goldtime’s brand and buying manager. There she learned what people really buy. Not a piece of jewellery, but a feeling.
Before jewellery she worked in IT, where she found the courage to believe in herself. She has worked with international brands and Estonian designers and helped deliver store openings, campaigns and events.
Today Aveli is a creator of curated experiences. She helps jewellery brands curate collections that sell through feeling, teaches style and etiquette at Stiili Duo with Kaie Kaas-Ojaver, carries on the legacy of etiquette authority Maimu Hint and is building the accessories brand Riveli. She is a GIA Diamond Grader and holds an MBA from TalTech.
Her conviction is simple: feeling is strategy. When a piece of jewellery, an outfit or an evening touches the heart, it stays in memory and moves people to act.
Each project keeps its own name and look. Wherever you start, you get the same curated experience.
JewelleryCollection curation, reviews and private commissions. Everything Aveli knows about feeling and buyers comes from here.
Style and etiquette training with Kaie Kaas-Ojaver. Aveli is a co-founder and trainer at Stiili Duo.
stiiliduo.com
A place where an event becomes an experience. Riveli scarves are sold here too.
everhouse.ee
Aveli’s own curated accessories collection. The scarves are already here.
The buyer’s eye
Stiili Duo
GIA
The price depends on the work and its scope. After the first conversation you get a one-page proposal: three steps, a timeline and a price.
You get a personal reply the same day. We agree on an intro call where I listen to what you need and tell you honestly whether and how I can help.
That’s normal. Tell me whether you are a brand, a private client or a company and what’s on your mind. We’ll find the right starting point together.
Estonian and English.
Tell me whether you are a brand, a private client or a company, and what you need. I reply the same day. The first conversation is to get to know each other: I listen and tell you honestly whether and how I can help.